Just a short while ago I had the privilege of photographing Vitantonio Luizzi, who’s an Formula 1 driver with the team Force India. What was different and a little bit special about this particular shoot is that Luizzi personally modeled for us his own brand of clothing, at a Japanese racetrack, on a race day. Not his own race day of course; I think it was Formula 3 or something whizzing around the course while we were shooting in an actual pit with the crew working around us. Kind of daunting of course, because I’m pretty sure I don’t have the kind of insurance that covers me if one of my lightstands crashing down on one of those cars (I should probably check that actually). As for even getting permission to shoot in a live pit, well, it certainly helps to have a well known Formula 1 driver to open doors for you, especially if everyone is asking for his autograph. Not being a fan of F1, or any racing in particular, it kind of helped me realize that hey, I was actually photographing someone of stature. Luckily, the race finished and after a while only the pit crews were left, so we were able to relax a bit and concentrate on the shooting.
Back to the clothing – Luizzi runs his own fashion label, which pretty much seems to be really comfortable shirts and trousers for people who find themselves on a plane all the time (like himself). Pretty much the kind of clothing I’d wear all the time if I could pull it off. Not sure how pricey it is but the brand is called 4Clyde for men’s label, and 4Bonnie, for the women’s label.
Here are some shots from the day – you can find the 4 page spread in Motorhead magazine, if you live in Japan!