A while ago I had the opportunity to photograph Youtube musician and producer Kurt Hugo Schneider when he was visiting Tokyo.
For those of you who haven’t heard of him (although you probably have), Kurt is possibly what you would call a new media superstar – he’s the king of Youtube music with an incredible 7 million+ followers on his channel, he’s an amazing musician and producer, been on Ellen, Oprah, worked with Aviicii, been featured in WIRED magazine, and that’s not to mention his raw talent and ability to get things done. Did you I mention he’s also a super nice guy on top of all that?
Strangely enough, the first time I came across Hugo’s work was not via his wildly successful Youtube channel – in fact it was on a Starcraft II gaming channel called HuskyStarcraft in which he does a parody of Justin Bieber’s ‘Baby’ called ‘Banelings’. In case you don’t know what a Baneling is a Zerg unit in Starcraft that sprays acid everywhere after it runs up to you and explodes. Yes, I am a gigantic nerd. And so is Kurt. Here’s the link: https://youtu.be/fzMhh8zhTiY
The point is I guess Kurt doesn’t have anything to prove. He’s done collaborations with huge companies like Coca Cola, Buick, Sony, etc and has stayed at the top of the Youtube music scene for years. He has more subscribers and Lady Gaga for crying out loud. Pretty awesome to meet and photograph such a talent.