If you live in Japan, there’s a good chance you know about Hikakin. He’s Japan’s #1 Youtuber by a long shot, appealing to younger audiences with his zany humor, personal style and videogame playthroughs.
I had the opportunity to photograph his portrait recently for Forbes Japan. It was a quick shoot – maybe only ten minutes or so, but luckily I had the interview to plan my approach and lighting. When he jumped in front of the camera he quickly proved to be personable and cooperative, putting on a show for the camera.
The only backdrop available was a green screen in this empty studio in the depths of Mori Tower in Roppongi. I felt the green screen worked thematically to show the somewhat manufactured nature of most Youtube stars’ lives, so I leaned into the idea and it turned out ok! Thank you Hikakin for being such a great sport!