BOSS Coffee Campaign for ANZ
Late last year I was contacted by Peter Grasse, the man behind Mr Positive, a fantastic production agency helping overseas clients to set up shoots in Japan and Korea. He wanted to know if I was available to do a shoot for the launch of BOSS Coffee in the Australian and New Zealand region. I was of course stoked for the opportunity and said yes straight away. BOSS Coffee is an ubiquitous can coffee brand here in Japan, quite well known for its domestic ad campaigns starring Tommy Lee Jones as an alien (it’s very hard to explain). I’m quite a fan of the BOSS Rainbow Blend if I am on assignment somewhere in the countryside and need a quick sugar and caffeine hit to get my head in the game. Owned by Suntory, BOSS Coffee ventured a new product line into the Australian/NZ market – both very well known for extremely high standards of coffee. The pitch was, BOSS Coffee is the beverage that gets Japanese people through their extremely hectic day. Peter, myself …